Tuesday 30 November 2010

Institutional Data 'overview of industry'

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including
Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including
Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including
Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

There are many different media brands for all different people, but this company breaks down the media brands for women by mass market women and upmarket women which shows that all women have different views and interests so there is more for them whereas men have just one group which is for all men.

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