Institutional Data 'music magazine'

Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30

NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical instrument in the
next year
NME readers are techno savvy
• 72% have a broadband Internet connection at home
• 67% have bought something online in the last 12
months
• 59% agree they like to keep up with the latest
technologies
More about the reader
• 34% are working full time, 18% are working part time
and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least
3 years
• 84% think the magazine gives them what they want
spending an average of 46 minutes reading each
issue

NME is a well established music magazine that has been around for about 60 years and it trusts its readers. The music they like to write about is indie / rock not the typical pop music. These are percentages of how you would expect an NME reader to live, and a rough example of a typical NME reader. They would expect most of their auidence to be 25 year old males, who feel music is important and are quite up to date with new technology. Although every reader will be different this is the kind of person they aim this magazine at.