Tuesday 15 February 2011
What kind of media institution might distribute your media product and why?
The media institution I think that would distribute my magazine would be IPC who brought NME magazine. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month. IPC Marketforce is the UK's leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. I think IPC would be a good company because my music magazine is very similar to NME and the way that is sold would benefit my magazine in the same way it does for NME. I think going mainstream and selling the magazine in all types of shops would benefit TUNE magazine and help it reach a higher goal. I also think my magazine might have its own music channel on the TV where the readers of TUNE can go and listen to the type of music they are reading about in the magazine.
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