These are some of the images that i had taken and was going to use on my music magazine. I did a couple of shoots to make sure i was getting the right photograph to go onto my front cover to represent the magazine in the way it needs to, for my target audience to be attracted to.

Mood Board And Analysis Of Target Audience For My Magazine

Analysis Of My Mood Board For My Target Audience
Demographic profiles
The age range of my target audience for my magazine you get from looking at my mood board would be 16-30, because of the lifestyle pictures used. I would definitley say it was more a male magazine but females would read it too, so 60% male readers 40% female readers. I expect most of the readers would be single but perhaps going into married life the older the reader is. The social status of the readers for this magazine i would put at B,C1.
I think there are two Pyschographics profiles who will read my magazine and they are Aspirers and Reformers. And the lifestyle subsets would be yuppies.

Full Analysis Of One Music Magazine 'NME'

NME Magazine Front Cover

The image used for the front cover is an action shot of the band, so they are all at different levels which creates a scene to the image so you get drawn to each band member by their different position.
The lighting is quite strong in this image and each member of the band is shown clearly so you can tell it was in a studio rather than on a location shoot.
Five colours have been used on this front cover, Red which is usually used on all NME front covers, Yellow, Blue, White and Black. The colours have been used quite subtly so that the cover doesn’t look to busy and they all blend in well with each other. Parts that perhaps they wanted you to notice more stand out well with a different colour background behind the writing. The types of clothes this band is wearing is the typical look for an indie band of this age range. Two of the band members are looking directly at the camera, but the other band member on the left is looking off into the distance out of the side of the magazine. I think they have done this so it doesn’t look like a typical boy band image.
From looking at this magazine cover i would say it is aimed mainly at a male audience, and the age range i would say is about 17-30, and the average age is about 25.
I would suggest that the readers of this magazine are probably not married but are on the verge of looking to settle down with a family. Who have the social status of B/C1/C2.



NME Contents Page

When i first look at this contents page from NME magazine i automatically get drawn to the subscribtion to the magazine because although it is placed at the bottom, it is in the brightest colour, which is only used on that part and it is backed by a black background so it stands out more. I would think the creators of NME has done this on purpose so you can see how much money you would save if you subscribed to this magazine, which in the long run makes them more money too. Next i was drawn to the feauture article of this magazine about the band Oasis. This also was most probably made the focus point as this is what most of that weeks edition of the magazine will be about and they want you to read it seen as they would of spent more time on that part than some of the other parts.
Contents pages are split into two parts usually and these are features (which only appear in one particular issue) and regulars (the items that appear in each issue) the features in this magazine are the pages about Oasis, Kings Of Leon, Lil Wayne, Cage The Elephant and Debbie Harry. These are all things that this magazine have researched into just for this edition and will be on majority of the magazine. The regulars in this magazine that appear every week are Letters, Peter Robinson Vs, Gear and Crossword, NME TV and 12 Steps. These will be the parts of the magazine that the NME readers will expect to see everyweek.

NME Feature Article

This is a double page spread from the NME magazine. Some of the text is highlighted and for this article they have used blue, black and white text to keep it simple and not look to busy. There isn’t alot of text as it’s also talking about other bands as well as ‘The Teenagers’. Some of the main parts of the article are pulled out as pull quotes to draw the audience into the article. It has a need to know box which includes some short facts about the band, this makes it easier for readers to see if they are just flicking through the magazine. This magazine goes is a typical NME feature article as it's quite short and tells the readers exactly what they want to know, there is a large image and the colours all compliment each other well.

Institutional Data 'music magazine'

Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30

NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical instrument in the
next year
NME readers are techno savvy
• 72% have a broadband Internet connection at home
• 67% have bought something online in the last 12
months
• 59% agree they like to keep up with the latest
technologies
More about the reader
• 34% are working full time, 18% are working part time
and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least
3 years
• 84% think the magazine gives them what they want
spending an average of 46 minutes reading each
issue

NME is a well established music magazine that has been around for about 60 years and it trusts its readers. The music they like to write about is indie / rock not the typical pop music. These are percentages of how you would expect an NME reader to live, and a rough example of a typical NME reader. They would expect most of their auidence to be 25 year old males, who feel music is important and are quite up to date with new technology. Although every reader will be different this is the kind of person they aim this magazine at.

Institutional Data 'overview of industry'

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

There are many different media brands for all different people, but this company breaks down the media brands for women by mass market women and upmarket women which shows that all women have different views and interests so there is more for them whereas men have just one group which is for all men.

Analysis Of Two Feature Articles

Kerrang Feature Article

This is a feature article from Kerrang Magazine. There are only four colours that have been used on this article and they are red, white, black and brown. None of the pictures are in colour which suggests the type of band that they are (for example, emo). There are five different photos overall and one of them takes up the whole of the first page and then the other four make up the bottom of the second page. There isn't much text on this article but there isn't any black spaces, but it doesn't make it look like theres nothing there as the photos draw you in to the article aswell. The slanted text at the top makes it more interesting and by going over the two pages you can tell the photos on the other page are also to do with that article.



NME Feature Article

This is a double page spread from the NME magazine. Some of the text is highlighted and for this article they have used blue, black and white text to keep it simple and not look to busy. There isn’t alot of text as it’s also talking about other bands as well as ‘The Teenagers’. Some of the main parts of the article are pulled out as pull quotes to draw the audience into the article. It has a need to know box which includes some short facts about the band, this makes it easier for readers to see if they are just flicking through the magazine. This magazine goes is a typical NME feature article as it's quite short and tells the readers exactly what they want to know, there is a large image and the colours all compliment each other well.

Analysis Of Two Contents pages

Q Magazine Contents Page

When i first looked at this magazines contents page i was drawn to the large picture of the band The Courteeners, i think was because it is the main image on the page therefore it stands out the most. Also because it has a quote from the article pulled out onto the image it gives you an idea of what the article is going to be about.
The layout of this contents page is very simple so it isn't the most interesting ones i have seen and it doesn't draw your eyes around it so well but it is easy to understand as it shows exactly where everything s and on what page.
This magazine shows it has quite a few feautures so you know they will be something different in there every time you read it, and as it is a monthly magazine it shows there are a lot of pages in this magazine which is what you would expect because it doesn't come out very often. Q magazine also has it's regulars which are Q Mail, Q50 (the month in essential tracks), Subscriptions, Crosswords and Ten Commandments and Q readers would expect to see this every month as these could be reasons to why they read this magazine to others.

NME Contents Page

When i first look at this contents page from NME magazine i automatically get drawn to the subscribtion to the magazine because although it is placed at the bottom, it is in the brightest colour, which is only used on that part and it is backed by a black background so it stands out more. I would think the creators of NME has done this on purpose so you can see how much money you would save if you subscribed to this magazine, which in the long run makes them more money too. Next i was drawn to the feauture article of this magazine about the band Oasis. This also was most probably made the focus point as this is what most of that weeks edition of the magazine will be about and they want you to read it seen as they would of spent more time on that part than some of the other parts.
Contents pages are split into two parts usually and these are features (which only appear in one particular issue) and regulars (the items that appear in each issue) the features in this magazine are the pages about Oasis, Kings Of Leon, Lil Wayne, Cage The Elephant and Debbie Harry. These are all things that this magazine have researched into just for this edition and will be on majority of the magazine. The regulars in this magazine that appear every week are Letters, Peter Robinson Vs, Gear and Crossword, NME TV and 12 Steps. These will be the parts of the magazine that the NME readers will expect to see everyweek.
I liked the layout of this contents page as i thought it was very easy to follow and understand where sections of the magazine you want to read are. Also all the headings and subheadings show up well and don't get lost in the background as it is a very simple layout and colour scheme.

Analysis Of Two Front Covers

Classic Fm Magazine Front Cover

On the front of this magazine cover there are four images of different sizes.
The main image that is used on this magazine front cover is of a classical music artist Myleene Klass. It is a studio image so the lighting is quite bright and it was probably taken just for this magazine and it is a close up shot just of her shoulders and head. But it doesn't cover the whole of the page it is just on half of the magazine cover.
Four colours that been used on the front of the magazine for the writing etc and these colours all compliment each other quite well and they are Red, White, Black and Grey. From doing research and looking at previous classic fm magazines these seem to be there colours they use on every magazine which keeps a theme going through all of them.
From the main image you cant really see her clothes too much but it seems as if she is wearing something quite sophisticated and nothing to revealing that would perhaps be on a lower class magazine, and the colour ties in quite well with the four coloured scheme. As this is a studio image she is looking straight into the camera lense which gives the feeling she is looking straight at you.
Researching into this magazine i think it is aimed at men and women, perhaps slightly more women at the age range of 40-60. Who appreichiate music more and like to learn from the music to. As i think the target age range is between 40-60 i would say they were perhaps married with kids who would be older and are probably looking after themselves now. With the social status of A/B.

NME Magazine Front Cover

The image used for the front cover is an action shot of the band, so they are all at different levels which creates a scene to the image so you get drawn to each band member by their different position.
The lighting is quite strong in this image and each member of the band is shown clearly so you can tell it was in a studio rather than on a location shoot.
Five colours have been used on this front cover, Red which is usually used on all NME front covers, Yellow, Blue, White and Black. The colours have been used quite subtly so that the cover doesn’t look to busy and they all blend in well with each other. Parts that perhaps they wanted you to notice more stand out well with a different colour background behind the writing. The types of clothes this band is wearing is the typical look for an indie band of this age range. Two of the band members are looking directly at the camera, but the other band member on the left is looking off into the distance out of the side of the magazine. I think they have done this so it doesn’t look like a typical boy band image.
From looking at this magazine cover i would say it is aimed mainly at a male audience, and the age range i would say is about 17-30, and the average age is about 25.
I would suggest that the readers of this magazine are probably not married but are on the verge of looking to settle down with a family. Who have the social status of B/C1/C2.

Mood Board For An Existing Music Magazine

Demographic profiles
Age: 40 plus
Gender: Male and Female 50/50
Regionality:
Marital Status: Married
Social Status: A, Upper Middle Class

Psychographic profiles
Succeeders (rich)

Lifestyle Subsets
- Young at Heart (early 60s)
- DINKS (double income, no kids)

The demographic profile for the Classic FM magazine targets their audience at the age range of 35-40 plus. The images on my mood board show this as these things are aimed generally at the older generation; these images also show that the people that would read this magazine have quite a bit of money who likes more traditional, expensive things.
The Gender that this magazine is aiming at I would say is mainly women because of the image of the classical female artist on the cover, but I also think it is aimed at men to as a lot of older men enjoy the classical music to, and the female image will attract them to look at it.
The majority of the people that read Classic FM would be married or have been married in the past and are now divorced. The social status for this magazines target audience is A, the upper middle class.
The Psychographic profiles of the people that read Classic FM are Succeeders, who have plenty of money and perhaps have made something of themselves in their lives.
The lifestyle subsets that the target audience would go into is Young At Heart (early 60’s) and DINKS (double income) because they are going to be an older generation who maybe have kids but have moved out so they have a double income to themselves and can spend it on more things that they would like.